By: Vickie J. Rubinson
Sacha Baron Cohen mockumentary "Bruno" is looking good as it gets ready to strut down the box office runway for Universal.
The R-rated "Bruno," is one of the most talked-about pics of the season. But it still may not win the weekend, depending upon the strength of Fox's holdover "Ice Age: Dawn of the Dinosaurs."
Universal opens "Bruno" in 2,755 domestic theaters, nearly triple the number of opening locations for "Borat" in November 2006. At that time, Baron Cohen was largely unknown in the U.S., and 20th Century Fox used the smaller release plan to build word of mouth. It worked: Pic's domestic gross was $125.8 million.
The characters of gay fashionista Bruno and Kazakhstan TV reporter Borat were created by Baron Cohen for his TV program "Da Ali G Show."
Domestically, tracking for "Bruno" shows the film drawing the most interest from males, followed by younger females.
Sacha Baron Cohen mockumentary "Bruno" is looking good as it gets ready to strut down the box office runway for Universal.
The R-rated "Bruno," is one of the most talked-about pics of the season. But it still may not win the weekend, depending upon the strength of Fox's holdover "Ice Age: Dawn of the Dinosaurs."
Universal opens "Bruno" in 2,755 domestic theaters, nearly triple the number of opening locations for "Borat" in November 2006. At that time, Baron Cohen was largely unknown in the U.S., and 20th Century Fox used the smaller release plan to build word of mouth. It worked: Pic's domestic gross was $125.8 million.
The characters of gay fashionista Bruno and Kazakhstan TV reporter Borat were created by Baron Cohen for his TV program "Da Ali G Show."
Domestically, tracking for "Bruno" shows the film drawing the most interest from males, followed by younger females.
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