Monday, December 21, 2009

'Avatar' takes flight with $232.2 million weekend


By: Vickie J. Rubinson

James Cameron launched his sci-fi epic 'Avatar' into a safe orbit as the costly film soared to No. 1 with $73 million domestically and $159.2 million overseas, for a $232.2 million worldwide total.

With that big a start, 20th Century Fox was quick to proclaim it made a good investment with the estimated $400 million spent to make and market the film, which is Cameron's first narrative feature since "Titanic," the king of modern blockbusters.

"Absolutely. No question," said Chris Aronson, head of distribution for the studio, which reported stella reaction in exit polls from audiences after seeing "Avatar." "The word of mouth is something that I don't know I've ever seen in this business before."


"What they spent on this movie was totally justified and they're going to more than earn it back," said Paul Dergarebedian, box-office analyst. Estimated ticket sales for Friday through Sunday are:
1. "Avatar," $73 million.
2. "The Princess and the Frog," $12.2 million.
3. "The Blind Side," $10 million
4. "Did you hear about the Morgans?", $7 million.
5. "The Twilight Saga" New Moon, $4.4 million
6. "Invictus," $4.2 million
7. "Disney's a Christmas Carol," $3.4 million.
8. "Up in the Air," $3.1 million
9. "Brothers," $2.6 million
10. "Old Dogs," $2.3 million

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