By: Vickie J. Rubinson
According to Daily Variety, Mel Gibson's "Edge of Darkness" opened at No. 2 at the box office with $17.1 million.
"Darkness" about a Boston police officer who discovers a corporate cover-up after investigating the death of his daughter, drew a 53% male and a surprising 47% female viewership. The R-rated Mel Gibson flick scored a B+ Cinema Score rating in exit polls.
"You would assume that Mel would now have an older audience," said Warner Bros. prexy of domestic distribution Dan Fellman. "But I think the audience was not only older, but broader."
Entering its seventh frame at the domestic box office, 20th Century Fox's "Avatar" again proved its staying power, taking in an estimated $30 million. Cameron's pic easily surpassed "Edge of Darkness."
Meanwhile Disney saw a solid opening for its first release of the year, romantic comedy "When in Rome," which took an estimated $12 million. CBS Films' "Extraordinary Measures" failed to gain traction after a disappointing bow last weekend. The picture earned $2.6 million.
"The Lovely Bones" continues to perform solidly for Paramount after opening in a lukewarm limited release, grossing an estimated $4.7 million.
Fox Searchlight continues to position Jeff Bridges film "Crazy Heart" with kudos publicity in mind. Bridges has already been tapped for lead actor trophies at the Golden Globes and the Screen Actors Guild. The picture earned $2.5 million and Searchlight plans to extend "Crazy Heart" to some 800 theaters next weekend.
According to Daily Variety, Mel Gibson's "Edge of Darkness" opened at No. 2 at the box office with $17.1 million.
"Darkness" about a Boston police officer who discovers a corporate cover-up after investigating the death of his daughter, drew a 53% male and a surprising 47% female viewership. The R-rated Mel Gibson flick scored a B+ Cinema Score rating in exit polls.
"You would assume that Mel would now have an older audience," said Warner Bros. prexy of domestic distribution Dan Fellman. "But I think the audience was not only older, but broader."
Entering its seventh frame at the domestic box office, 20th Century Fox's "Avatar" again proved its staying power, taking in an estimated $30 million. Cameron's pic easily surpassed "Edge of Darkness."
Meanwhile Disney saw a solid opening for its first release of the year, romantic comedy "When in Rome," which took an estimated $12 million. CBS Films' "Extraordinary Measures" failed to gain traction after a disappointing bow last weekend. The picture earned $2.6 million.
"The Lovely Bones" continues to perform solidly for Paramount after opening in a lukewarm limited release, grossing an estimated $4.7 million.
Fox Searchlight continues to position Jeff Bridges film "Crazy Heart" with kudos publicity in mind. Bridges has already been tapped for lead actor trophies at the Golden Globes and the Screen Actors Guild. The picture earned $2.5 million and Searchlight plans to extend "Crazy Heart" to some 800 theaters next weekend.





